ModGyrl was born, raised and made with love in Richmond, VA. Founded in 2013 by Melanie Wade, who longed for a cosmetic line that encourages diversity and self-expression. ModGyrl is an edgy collection of bold, colorful, cruelty-free cosmetics. Our motto is “More than a trend, a lasting impression” . With long lasting lip formulas in a variety of colors, we pride ourselves on being wallet friendly .Trends come and go, so it’s super important to us that you can keep up with this ever-changing industry without breaking the bank.